饕餮之夜Ò活动简介
饕餮之夜是一项国际著名的节日活动，起源于法国，至今已有20余年的历史，每年都在全球40多个国家的百余座城市巡回举办。饕餮之夜的中心内容就是展映世界各国的优秀广告创意，供广告、创意领域的专业人员和喜爱广告文化艺术的普通观众欣赏学习。
中国自1996年开始举办该项活动，极大地推动了中国广告和文化创意领域与国际上的交流与合作，深受专业人员和普通观众的好评。2001年和2002年，饕餮之夜曾连续两年在北京人民大会堂万人大厅举办，获得了巨大的成功，饕餮之夜也发展成为中国文化创意领域的一个知名品牌。与此同时，饕餮之夜也为中国的企业家开阔视野、逐步迈向国际市场搭起了一座桥梁。

饕餮之夜Ò新版看点
夏奈尔5号爱情故事完整版：
这件广告极品由《冷山》、《红磨坊》的导演巴兹·鲁尔曼执导，好莱坞巨星妮可·基德曼出任主演，耗资6千万美元，可谓极尽奢华。片中，妮可光彩照人，佩戴着价值4100万美元的珠宝，身着一款由设计大师卡尔·拉格方德为她量身打造的带有波浪线的粉色鸵鸟毛晚礼服。夜幕下，她与年轻的男作家在出租车里邂逅并相爱……这是夏奈尔5号爱情故事完整版（2分钟）首度献映。回眸一笑百媚生，浪漫柔情闻香来。

动画广告大放送：
动画广告专辑精彩迭起，既有著名品牌的三维动画最新佳作，也有难得一见的拍摄于1921年的动画广告默片珍品。另外，曾经于20世纪五十年代在法国盛行一时的抽象派动画广告专辑自成一体，令人慨叹动画广告的表现手法曾经如此精致美妙。

公益广告：
交通安全、反对吸烟、预防艾滋病和环境保护等传统公益题材的作品依然触目惊心，令人过目难忘；健康主题、保护妇女儿童权益的公益广告表现手法大胆新颖，充满力度。
中国军团再现环球大展：由奥美、精信、维传凯普等广告公司提交的中国广告佳作入选饕餮之夜，令人颇感欣慰。中国广告的独特魅力和日渐提升的创意实力，让各国观众刮目相看。

中国面：
外国广告运用中国传统文化元素的功力实在超乎我们的想象。在往届饕餮之夜中，我们就曾经见识过外国广告中的皮影、山水画等艺术表现手法，运用之娴熟到位，足可以让本土的专家们心生敬意。中国面讲述的是一段古代君王娶亲的传统故事，作品精致俏皮，极富东方艺术的美感。

运动题材激情彭湃：
随着北京奥运会的日益临近，运动题材的广告也再次成为创意的热点。新版中，传统的强势运动品牌如耐克、阿迪达斯等依然动感十足，而非运动类品牌也纷纷借助国际体坛巨星的魅力网聚人气，体育明星广告大行其道。贝克汉姆、罗纳尔迪尼奥、亨利、诺维斯基、纳达尔、齐达内、罗纳尔多等等，可谓群星璀璨，熠熠生辉。

罗马尼亚、波兰广告专辑：
广告非主流国家的创意独具特色，或幽默搞笑，或感人至深，作品散发着清新之气，小制作大创意的功力足以让大师们自愧弗如。

麦当娜夫妻二人通力“献丑”：
大姐大蛮横无礼，满嘴脏话，结果司机略施小计，将她捉弄得丑态百出，威风扫地。在全球娱记的镜头前，不可一世的大姐大被急停的轿车活生生地甩出了车厢。大姐大敢于如此“献丑”，实在令人钦佩。该广告长达6分钟，由麦当娜的丈夫Guy Ritchie执导。

饕餮之夜首次推出自我形象宣传片：
饕餮之夜面世二十余载，首次推出了自己的电视版形象广告。不过，观众在片中看不见一个饕餮，看到的只是一个个空荡荡的洗手间和依然哗哗流着水的抽水马桶……

媒体广告：
每年的饕餮之夜，媒体广告都有不俗的表现。新版中，大量电视、报纸和电台等媒体的自我宣传广告或以情动人，或以故事性取胜，或者以标新立异的表现手法吸引眼球。

官方网址：www.228.com.cn (上海站)
                                                                                            

2008 Advertising Pageant
Global Ceremony of Creative Industry
Advertising Carnival for Fashion Tribes
Time: 19:00pm, May 16, 17, 2008
Venue: Shanghai Centre Theatre
Price: RMB180, 280, 380, 500(VIP)

Story of Advertising Pageant

Originated from France, the Advertising Pageant became a well-known fest worldwide with over 20 years histroy. Composed of the most excellent world-class advertising ideas, the Pagenat is held over 100 cities around 40 countries every year presenting a fantastic communicating opportunity for advertising, creative professionals and audieneces.

First held in China in 1996, the Advertising Pageant is admired by both specialists and audineces for improving the communication and collaboration in advertising and creative field between China and the internationality. The Pagenant became a notable cultural brand in China after being held in the Great Hall of the People in both 2001 and 2002 and became a bridge for Chinese entrepreneurs and the international market.  

Highlights of 2008 Advertising Pageant

Full Version of Chanel No 5 Love Story
An extreme luxury love story lead by Nicole Kidman and directed by Baz Luhrmann, the director of Cold Mountain and Moulin Rouge. Wearing the city-cost jewels and brilliant ostrich feather evening dress, Nicole comes across the young writer and falls in love with him in the taxi. During this full version love story, Nicole will unveil her unsurpassed beauty with the last glance.

Animation Advertising Collection
From the silent animation advertisement in 1921, the popular abstract animation of 1950s in France to the latest three-dimensional exquisite work, the Animation Advertising collection will present a fantastic trip full of breathtaking upsurges.

Public Service Advertising
Advertisement on traffic safety, anti-smoking, AIDS preventing and environmental protection will deeply shock audiences, while advertisement on healthy and women & kids rights protecting are freshnessly and strongly expressed.

Advertsing Troup from China
Advertising works from Ogilvy, Grey Global and W&K Advertising will presnet a fresh sight to audiences with the unique charm and creative ability of Chinese advertisements.

China Flours
China elements like shadow figures and land-scape-painting are frequently and creatively fused into foreign advertisement. China Flours unveils a traditional story of a Chinese king’s marriage, which is delicate, funny and full of eastern aesthetic feeling.

Passional Sports Advertisements
According to the 2008 Beijing Olympic, sports element come to the spotlight again and again. Besides the traditional active sports brand like Nike, Adidas, sports stars are also invited by some non-sport brand advertisements. Bechham, Ronaldinho, Henry, Nowitzki, Nadal, Zidane, Ronaldo and etc, these stars become the new heat of the screen.    

Romania & Poland Adversting Collection
These fresh, creative advertisements from the non-mainstream adversting countries unveil the great idea through these funny, humor or impressive small productions.

The Madonna Couple Show
Directed by Guy Ritchi, the Madonna couple present a live laughy. Outrageous superstar Madonna speaks rudely to a taxi driver. As a result, the driver played tricks on her and threw her out to the front of many entertainment journalists.

Promoting Film of the Advertising Pageant
The Advertising Pageant will present its promoting TV advertising during its over 20 years history. But audiences only view the empty restroom excluding the advertising banquet.

Media Advertisement
Media Advertisement is a remarkable scene during the Advertising Pageant. With novelty and story in expressing method, advertisements for TV, newspaper, brodcasting gained more and more attention from audiences.

Website: www.228.com.cn (Shanghai)